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AI Business Lab · Doha

From "where do I start?" to AI chasing your leads, drafting your proposals and building your website.

Six weeks in Doha. Your first AI assistants, built with you. No tech background needed.

Clémence Bareth at her desk Doha
10 seats

Sound familiar?

You know you should use AI. You do not know where to start.

Every day you see people doing twice the work in half the time with AI. Meanwhile your business still runs on your shoulders.

It is not a tech problem. It is a structure problem.
Your business is not set up for AI yet. That is the part we fix first.

  • 01 / 06

    You try ChatGPT or Claude. But it keeps making mistakes, makes the wrong assumptions about your business, and doesn't use your tone of voice.

    Sound familiar?
  • 02 / 06

    You know AI could save you time, but you do not know where to start without getting lost in the tech.

    Sound familiar?
  • 03 / 06

    Your business is spread across your inbox, your calendar and a Google Drive full of folders. None of them talk to each other, so you never see the whole picture.

    Sound familiar?
  • 04 / 06

    You still write your emails, chase prospects and prepare for calls, all by yourself.

    Sound familiar?
  • 05 / 06

    You've tried Gemini, ChatGPT and Claude, and saved dozens of posts about AI, but none of it made a difference for your business.

    Sound familiar?
  • 06 / 06

    You have no time to learn AI on your own. Your clients come first, so it keeps moving to next week.

    Sound familiar?

Tap or swipe

The Lab method

4 steps to go from doing everything yourself to AI taking tasks off your plate

This is our method, and the one we believe works best for small businesses.

  1. Diagnose

    You see your business clearly

    We review how your business runs. You get an assessment, our recommendations and your AI roadmap.

  2. Structure

    You build the memory of your business

    Your offers, your clients, your voice and the way you work, in one system your AI can read.

  3. Build

    You put AI to work

    We build your first AI assistants with you, on the most important tasks in your roadmap.

  4. Repeat

    You build the next one yourself

    You keep the method. You can use it again for any part of your business.

How it works

Your six weeks, step by step.

No pre-recorded course. Every session is live and shaped by the group's business needs.

  1. Before we start

    We design the right system for your business

    We study how your business runs. Then we recommend what to fix and design the system that fits it.

    • At homeQuestionnaireby Thu 29 Oct · 1 to 2 h
    • OnlineOne-to-one consulting session1 to 4 Nov · 1 h
    • OnlineOpen Q&A on your roadmapMon 9 Nov · optional

    You getYour report, our recommendations and your AI roadmap, with a video walkthrough

  2. Part 1

    The foundation of an AI-native company

    We set up your workspace and connect your tools. Then you teach your AI how your business works.

    • OnlineSession 1: system, tools, contextWed 11 Nov · about 3 h
    • At homeSet up your workspace, do the AI interviewabout 7 h
    • In person · DohaTechnical session 1Wed 18 Nov · 2 h

    You getYour system in place, your business written down for AI

  3. Part 2

    Your first AI assistants at work

    We pick the task that costs you the most time and build your assistants for it, with you. They are running in your business before the Lab ends.

    • OnlineSession 2: build your assistantsWed 25 Nov · about 3 h
    • At homeInstall your assistants, personalise them, run them and improve themabout 6 to 7 h
    • In person · DohaTechnical session 2Wed 2 Dec · 2 h

    You getAt least two AI assistants taking work off your plate, and the know-how to build more

  4. Part 3

    Your business second brain

    See how a real second brain works, how it is built, and what it could do for your business.

    • Online or in person · TBCSession 3: a second brain at workWed 9 Dec · about 3 h
    • In person · DohaTechnical session 3Date to be confirmed · 2 h

    You getYour own second brain, and the know-how to keep it growing

All 6 weeks A dedicated WhatsApp group, and access to us.

Before and after

What AI could change in your business

Here are six examples of what you could work on in the Lab. We choose yours together in your one-to-one.

  1. Leads01Before

    New clients only come when someone refers you.

    After

    Your assistant builds your lead magnet, a free quiz or guide, and the whole funnel behind it.

  2. Website02Before

    A new landing page means weeks of waiting and a developer's invoice.

    After

    You build your landing pages and your website with AI, in a few hours, without paying a developer.

  3. Content03Before

    Every Sunday you stare at a blank page and wonder what to post.

    After

    Your assistant plans a month of posts from what your clients actually ask you, and drafts each one in your voice.

  4. Business proposals04Before

    After a good call, the proposal takes you a weekend. By then the prospect has gone cold.

    After

    The proposal is drafted from the call itself, the same day. You check it and send it.

  5. Follow-up05Before

    A prospect says “let me think about it”. You have no plan to follow up, or no time to do it.

    After

    Your email follow-ups are ready, each one precisely answering the doubts they raised on the call.

  6. Proof06Before

    Your clients are happy, but you have nothing to show the next one.

    After

    When a project ends, your assistant turns it into a case study for your website and LinkedIn.

Who guides you

Two operators.

We put structure into businesses for a living. You get that experience, applied to AI.

Clémence Bareth

Clémence Bareth

Doha · Fractional COO

  • €0 to €1.6M. Built a business from the ground up in Tuscany, and operated it.
  • Supported 8 businesses as their Fractional COO.
  • Ex-UBS, BNY Mellon and HSBC
  • Executive education in AI, Northwestern University
  • Certified Online Business Manager
  • Certified Online Operations Manager
Teresa Cavalla

Teresa Cavalla

Milan · Fractional COO

  • Supported more than 70 businesses over the past 10 years as an operator.
  • Senior Chief Operations Manager
  • Systems strategist
  • Leadership consultant
  • Verified ClickUp Consultant
  • Ran an agency of operations managers

Is it for you?

For small businesses that already have clients.

Yes, if

  • You run a small business in Qatar.
  • You have offers and paying clients.
  • You want to be guided, step by step.
  • You want AI to handle real tasks, like your proposals or your follow-ups, beyond saving five minutes here and there.
  • You are OK to use Claude or ChatGPT on a paid plan.

Not yet, if

  • You have no clients or no revenue yet.
  • You want someone to build it all for you.
  • You only want to learn how to write prompts. That skill is already going out of date.
  • You want a course so you can say you have done AI.
  • You are not ready to give your own business about 30 hours over 6 weeks. This is a commitment.

Where are you with AI today?

19 questions, 4 minutes. Your profile, your score on 4 areas, and the one thing to fix first.

Take the 3-minute AI test →

How to join

It starts with a 30-minute call.

10 seats · Doha · Register by 20 October

Your investment

7,000 QAR

Special launch price, in exchange for a video and written testimonial. The price is revealed during the discovery call only. Book yours before 20 October.

Book your call →
  1. We talk about your business and what you want from AI, and see together if the Lab is the right place for you.
  2. If it is a fit, I send you the dates and the agreement.
  3. You sign and pay. Your questionnaire arrives the same day.

Questions

What founders ask us

I am not technical. Is this for me?

Yes. There is no code. You need to know who your clients are, what you sell and where you want to go. We prepare the workspace and the agent with you, and show you how to use them.

Is this a standard AI course?

No. Each session is built around the founders in the room, from what your questionnaires and one-to-ones show us. The plan on this page is the minimum you receive. If the group needs more time on a topic, we may extend a session or add one.

I know nothing about AI. Can I join?

Yes, if you have opened ChatGPT or Claude at least once. Before we start, we send you a short list of free basics to watch.

Which AI tool do I need?

We recommend Claude on a paid plan for this Lab. If you are more familiar with ChatGPT, we can work with that. What you build is not locked into Claude. Your context files work in ChatGPT too, and your agents can be rebuilt there from the same instructions.

What happens after the Lab?

You keep everything you built. If you want to go further, we can talk about it then.